Adventure Canada supports the Century Project

John Carrick was Matthew and Bill Swan's Grand Uncle, killed at age 23, April 9, 1917, most likely at Vimy Ridge.

John Carrick was Matthew and Bill Swan’s great uncle, killed at age 23, April 9, 1917, most likely at Vimy Ridge.

In 2004 Adventure Canada’s founding Directors, Bill and Matthew Swan toured Normandy during the 60th commemorative of the D-Day Landings. It was a personal family journey and a powerful event that led to a return to France the next year with a group of Adventure Canada travellers.

The experience left Bill with a desire to extend the opportunity to include Canadian youth. Ten years later, the century mark of the start of the First World war presents such an opportunity. Bill conceived and proposed the Century Project and Adventure Canada quickly jumped onboard as a primary supporter.

The Century Project is the design of a group of teachers, citizens and passionate community leaders from the Columbia Valley, British Columbia, who have joined together to structure a program that honours the transformative period of World War I. The vision is to use the magnitude of the cultural shift of the early 1900’s to help today’s youth examine their values and appreciate the issues they may face in their lifetime. The project also aims to inspire our community to look at the profound questions of today.

The Century Project currently entails a yearlong commemorative action plan in collaboration with community groups and David Thompson Secondary School. Grade 12 students will be immersed in historical and literary curricula that emphasize personal narrative, community involvement, project-based activities and applied learning opportunities.

Proposed events include hosting a notable speaker series; participating in Remembrance Day observances; touring local and regional museums; working with military resources to offer an interpretive simulation of the experience of soldiers; creating an anthology of local stories, biographies and responses to the war; and travelling to Europe in 2014 to visit war monuments, battlefields and meet with European youth.

Adventure Canada invites your support as we in turn support the aims of the Century Project as it seeks to affect the interests, skills, values and aspirations of Canadians—and more importantly the young citizens of the future.

25 Years of Adventure

Adventure Canada from inMotion on Vimeo.

At Adventure Canada, we’re celebrating an important milestone this season. We ran our first trip to the Arctic twenty-five years ago this summer, with founders Matthew Swan, Bill Swan and Dave Freeze.

Thus began a story of family and friends, determined to take adventure-seeking travellers to the great ‘blank spaces’ on the globe. (And have a little fun along the way.)


All these years—and hundreds of trips—later, Adventure Canada remains a small operation, headed up by the next generation Swan family. In this beautifully shot video from inMotion, Matthew, Cedar, Alana and Matthew James tell the story in their own words.

You’ll also see some of the awesome scenery of the Arctic, where we still love to travel, year after year.